Our Story

Built on friendship, driven by purpose.

2021 - WHERE IT ALL STARTED

It all started on a journey to football where the conversation around owning a fashion business would be something we would love to do together.

02/2025 - LxL - Luer x Lambert BEGINS

After many years, the idea come to fruition with Charlie Lambert and Greg Luer combining their love for fashion and hats to create Luer x Lambert / LxL with their first design idea beginning with caps.

06/2025 - TWO BECOMES THREE

Charlie Walker joins the party bringing fresh ideas and new perspective to LxL , focusing on premium hats and honing in on the fashion and styles we love. Which created the XXV Collection. Luer x Lamberts first drop. A big moment for the LxL team.

05/2026 - TEAM COMPLETE

After a successful first drop and the hats being worn around the world, there is a new goal which is completing the team. Meaning James Hammond came on board supporting with the financial and business acumen he carries.

31.07.2026 - Patchway Collection by LxL - Luer x Lambert

New hat drop, the first one as complete team. With new styles, combining neutral features to align to all fashion styles.

The Journey Continues.